A brand new look for a highly experienced timber flooring company that has continued to provide quality service and installation to many homes and businesses, in Geelong and the Southwest, over the last 30 years!
Westcoast Floors is the only place you need to shop if you are looking to install solid timber flooring or wanting to give your existing floorboards a fresh new look. Alongside Carpet Court, we have the largest range of carpet and flooring choices, in Geelong and Torquay, and can also offer expert installation from a team of qualified tradesmen.
Why The Rebrand?
Since its inception in 1991, Westcoast Floors has evolved a number of times to match the growth and trajectory of the business during the last 30 years in the flooring industry.
One thing that has remained consistent across the brand has been the use of the colour orange, and this time in 2021 it is still a feature of the logo.
We wanted the brands history to be carried on by implementing an orange gradient with bolder black typography and detail elements.
The introduction of social media since our last refresh, meant we also wanted to implement an easily recognisable icon that can be associated with the Westcoast Floors brand when used as a standalone element. This can been seen in use on our Facebook and Instagram profiles.
We worked closely with Urban Signage from design concept to completion to bring our new branding to life.
Raine and the team went above and beyond to roll out our new look across our buildings exterior and interior signage to the impressive wraps on our vehicles that make Westcoast Floors easily identifiable on the road.
Want to see how it all began? View the gallery below.